January 2016 saw the opportunity to embrace a period of work placement as part of the 'Industry Awareness' unit within my degree. As such I chose to undertake four weeks in Manhattan, New York - feeling it would really be an insight into not only how a section of the fashion industry works, but also how it works in contrast with the UK. Securing the role of Social Media Marketing Intern, I worked across two brands, 'The New Standard Edition' and 'Well Versed'; the brands, both specialising in becoming strong competitors amongst the denim, trouser and lifestyle sector in the US, allowed for me to capitalise on my communication and social media management strengths. Working closely with the owner who has 20+ years retail experience in the streetwear / apparel industry I was exposed to a variety of first hand experience in the detail of starting your own brand throughout my stay, also being given the opportunity to assist on photo shoots, showroom appointments, model & location scouting, the planning of trade shows and attending NYFW.
Film Footage, Editing & Production including all Still Images displayed above are my own.